The Business of Storytelling: Level 1

Description: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou


Storytelling is the most powerful indirect form of communication. Stories illustrate a point, reveal vulnerabilities, teach lessons, motivate, help earn trust, and most importantly tap into the emotional part of the brain that is essential for persuasion.


This 2 – hour workshop enables participants to become better communicators by developing their storytelling skills. The class is highly interactive and fun, with a mix of analyzing examples, learning core story principles, crafting their own stories, and delivering stories in small groups. Most importantly, participants will brainstorm how they can apply storytelling to their specific role- whether it be for a presentation, a meeting or a training.


Topics include:

  • Example stories
  • When to use stories
  • How to make your good story great
  • Story development in small groups
  • Tips for delivering a story
  • Personal reflection on how to use stories more in business


Class size: 20 or less

Format: 2 hours with 2 teachers



Class in partnership with Christine Haas Consulting.